KNOWLEDGE-BASED GOVERNANCE OF HERITAGE TOURISM SITE:A CASE STUDY OF DANXIA MOUNTAIN
Heritage tourism sites have undergone a transformation in their main contradiction from a competi-tion for the economic value of heritage resources among stakeholders to conflicts between multiple values.Existing theoretical perspectives based on public resource governance overlook the significance of heritage values and its connection to the meaning behind governance practices and power relations.The definition and use of heritage values are closely tied to social processes of knowledge production and dissemination.This paper examines the role of knowledge as a governance tool in the case study of Danxia Mountain World Natural Heritage tourism destination.Findings show that knowledge can serve as an effective governance mechanism in the face of conflicts arising from multiple values in heritage tourism sites.1)Knowledge dis-course serves as the foundation of governance power operation and the source of authority for management agency.2)Knowledge discourse further leverages spatial reorganization of heritage tourism sites to exert its governance power.3)Knowledge fosters the identity and responsibility of heritage resource users and turns them into active participants.Knowledge shapes heritage resource users'cognition and imagination of heri-tage tourism sites and instills in them a sense of identity and responsibility,making heritage resource users autonomous agents who conform to the knowledge discourse and actively participate in heritage protection and value dissemination.
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