THE INFLUENCE OF RURAL TOURIST DESTINATION RESIDENTS'RELATIVE DEPRIVATION ON THEIR ENGAGEMENT BEHAVIORS WITH ENTERPRISE:COMPARATIVE ANALYSIS BETWEEN STATE-OWNED AND PRIVATE ENTERPRISE MANAGEMENT OF SCENIC SPOTS
How to understand the logic of residents'conflict behaviors in rural tourist destinations,to promote their engagement behaviors with tourism enterprises are urgent problems to be solved in the development of rural tourism.Empirical tests and comparisons are conducted based on the data of two types of rural scenic spots(spots operated by state-owned enterprise and spots operated by private enterprise)in Wuyuan county,Jiangxi province.In spots operated by state-owned enterprise,406 questionnaires were distributed and 394 valid questionnaires were received(valid collection rate,97％)from August 6 to 25,2020.This study draws the following conclusions.1)Relative deprivation is an important factor affecting the resident-enterprise en-gagement behaviors.2)The influence of group relative deprivation on resident-enterprise engagement behav-iors is greater than that of individual relative deprivation.3)The influence mechanism of individual relative deprivation is different between the two types of scenic spots.4)The influence degree of relative deprivation varies according to the different management modes of scenic spots.
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