CHARACTERISTICS AND DIFFERENCES IN THE SUSTAINABILITY OF RURAL TOURISM OPERATIONS IN SUBURBAN BEIJING FROM THE PERSPECTIVE OF OPERATORS:A CASE STUDY OF LIANHUACHI VILLAGE IN HUAIROU
The multi-participation and multi-format integration of rural tourism operations in metropolitan suburbs are becoming prominent.This study constructs a framework to analyze the characteristics and differ-ences in sustainability of rural tourism operations among different groups.The results shows:1)For the op-erator sustainability,young people perform better than elderly while outsiders perform better than locals.The differences in age and origin imply inherent differences in entrepreneurial willingness and capital strength;2)There are correspondences among operating formats,employment methods and operation methods.B&B presents as production employment and online operations,while farmhouse resort is self-employed and offline-dominated.3)The spatial quality and renewal capability of homesteads are linked to whether tourism operations can avoid obsolescence or achieve upgrades.Spatial reproduction process reflects the struggle be-tween home space and operating premises,as well as a zero-sum game of ritual order and capital logic;4)The operating Groups Ⅰ,Ⅱ,and Ⅲ respectively corresponds to high,medium,and low operating income,forming an overall sustainability difference in rural tourism operations of Group Ⅰ＞Group Ⅱ＞Group Ⅲ.
suburbs of Beijingrural tourismoperatorssustainability
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