RESEARCH ON THE SCALE OF TOURISM PROMOTING INTERACTIONS,COMMUNICATIONS AND INTEGRATION AMONG ETHNIC GROUPS:BASED ON THE PERSPECTIVE OF DESTINATION RESIDENTS
Promoting interactions,communications and integration among ethnic groups is a major decision and arrangement of the CPC Central Committee's ethnic work in the new era,and an important way to pro-mote the building of the Chinese national community.In view of this,this paper takes Kashgar Ancient City Scenic spot that is a representative national 5A-level"embedded"historical and cultural scenic spot as an ex-ample,from the perspective of destination residents'perception,and takes residents inside and outside the scenic spot as the research object.Following the standard procedure of scale development(determining con-struct scope,developing initial items,pre-survey,formal investigation,exploratory factor analysis,confirma-tory factor analysis,reliability and validity test),and collected and generated initial items by literature re-view,qualitative interview,expert consultation and other methods.The conclusions of this paper enriches the relevant research on tourism's promotion of interactions,communications and integration among ethnic groups,provides an effective measurement tool for subsequent empirical research.
tourisminteractions,communications and integration among ethnic groupsethnic minority ar-easscale developmentanalysis of factors
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