REARCH ON THE INFLUENCE PATH OF RURAL TOURIST'LOW-CARBON TOURISM BEHAVIOR UNDER THE AIM OF"CARBON PEAKING AND CARBON NEUTRALITY":BASED ON THE MIXED METHOD ANALYSIS OF SEM AND fsQCA
This study integrated the theory of planned behavior and the theory of value-belie-norm,and on the basis of using structural equation model(SEM)to explore the independent role of antecedents of rural tour-ists'low-carbon tourism behavior,this study uses fuzzy set qualitative comparative analysis(fsQCA)to ex-plore the multiple combination condition configuration of low-carbon tourism behavior,so as to reveal the in-fluence path of rural tourists'low-carbon tourism behavior:1)Eight endogenous factors are the core influenc-ing factors of low-carbon tourism behavior of rural tourists,and they constitute five path formation types of low-carbon tourism behavior of rural tourists,namely cognitive-oriented,value-oriented,regulation-oriented,behavioral-attitudinal oriented and self-oriented.2)Subjective norms,perceived behavior control and behav-ior attitude constitute sufficient conditions for the generation of low-carbon tourism behavior,while low-carbon values,ethics,behavior attitude and perceived behavior control are the four necessary conditions;3)Subjective norms,perceived behavioral control and low-carbon tourism behavioral attitude can positively predict the low-carbon tourism behavioral intention of rural tourists.4)Responsibility attribution is difficult to drive low-carbon tourism behavior of rural tourists.
万方数据
