Development Status and Strategies on Chinese Characteristic Vegetable Shepherd's Purse Industry
In order to promote the healthy development of Chinese shepherd's purse industry,the industry scale,regional distribution and production structure of shepherd's purse had been clarified.The industry scale had gradually been expanded with the central and southeastern regions of China as the main production areas and the central region leading in planting area and yield.The production structure was still mainly based on wild cultivated cultivar,but new technologies of off-season cultivation and simplified cultivation had been applied.The product supply and demand situation of the shepherd's purse industry was analyzed from the aspects of product supply,consumption situation,cost-benefit,circulation and sales,price operation and so on.The product supply was mainly in China and southeast Asia with processed food being more common.The sales channel was mainly in the wholesale market with high and stable prices and considerable profits.The paths of high-quality development of the shepherd's purse industry were summarized from the perspectives of scale,industrialization,standardization and branding.At the same time,the bottleneck problems were put forward in the current high-quality development of the shepherd's purse industry,such as low standardization,poor integration of agricultural machinery and agronomy,poor post harvest preservation and processing technology,and insufficient awareness of product development and brand building.As a characteristic vegetable,the industrialization of shepherd's purse had a strong development momentum,which assisted in rural revitalization by tapping into the advantages of rural characteristic industries and promoting industrial integration.