Deeply Cultivate County-level Live Streaming E-commerce for Agricultural Product to Revitalize Agriculture through Digital Commerce
With policy support and the development of new media technology,live streaming sales of agricultural products have become an important means to enhance the development of county-level economy,and an industry system of county-level agricultural product live streaming e-commerce has been formed.Based on the development history and connotation composition of county-level agricultural product live streaming e-commerce,the current situation and existing problems of county-level agricultural product live streaming e-commerce have been elaborated.Through practical cases analysis,measures and methods were explored to enhance the development of county-level agricultural product live streaming e-commerce.At present,county-level agricultural product live streaming e-commerce is growing rapidly and has a good development momentum,infrastructure construction is further improved,and regional characteristics are obvious.There are multiple modes such as media+public welfare+commerce,government+enterprise+public,live streaming by internet celebrity anchors in rural.By strengthening policies,building bases,cultivating internet celebrities,establishing brands,expanding channels and emphasizing incubation,the high-quality development of the county-level live streaming e-commerce industry can be promoted.However,there are still a series of problems that need to be further explored and solved in the future,such as a single live streaming function,risks in product quality,a large gap in versatile talents,and the need to strengthen the preposition and effectiveness of supervision.
county-level economylive streaminge-commerceagricultural productindustryhigh-quality development
NETL
NSTL
万方数据
