With policy support and the development of new media technology,live streaming sales of agricultural products have become an important means to enhance the development of county-level economy,and an industry system of county-level agricultural product live streaming e-commerce has been formed.Based on the development history and connotation composition of county-level agricultural product live streaming e-commerce,the current situation and existing problems of county-level agricultural product live streaming e-commerce have been elaborated.Through practical cases analysis,measures and methods were explored to enhance the development of county-level agricultural product live streaming e-commerce.At present,county-level agricultural product live streaming e-commerce is growing rapidly and has a good development momentum,infrastructure construction is further improved,and regional characteristics are obvious.There are multiple modes such as media+public welfare+commerce,government+enterprise+public,live streaming by internet celebrity anchors in rural.By strengthening policies,building bases,cultivating internet celebrities,establishing brands,expanding channels and emphasizing incubation,the high-quality development of the county-level live streaming e-commerce industry can be promoted.However,there are still a series of problems that need to be further explored and solved in the future,such as a single live streaming function,risks in product quality,a large gap in versatile talents,and the need to strengthen the preposition and effectiveness of supervision.
county-level economylive streaminge-commerceagricultural productindustryhigh-quality development
NETL
NSTL
万方数据
