Experience,Problems and Countermeasures for Promoting High-quality Development of Pepper Industry——Taking the Pepper Industry in Zhecheng County as an Example
In response to the deployment of the central government for the high-quality development of rural industries and the call for the creation of local specialties,and to further promote the high-quality development of the pepper industry in Zhecheng county,based on research methods of field research results and literature review,the current situation,experience and problems in the development of the pepper industry in Zhecheng county were elucidated,and targeted countermeasures and suggestions were proposed.The study found that Zhecheng county has promoted the rapid development of the pepper industry by strengthening the industrial organization system security,increasing local financial support,improving the level of large-scale operation,enhancing scientific and technological innovation capabilities,improving the agricultural technology promotion system and the market circulation system of the production area.However,due to weak market competitiveness,lack of prominent brand advantages,low added value of product,overall decline in the quality of pepper farmers,low degree of organization of pepper farmer and slow technological promotion process,problems such as weak income growth of pepper farmers have become increasingly prominent.It was recommended to comprehensively integrate the distribution of production factors to promote the high-quality development of the pepper industry by optimizing the structure of pepper cultivation,promoting the production of high value-added products,improving regional brand management systems,strengthening the construction of talent training systems,enhancing the degree of pepper farmer organization and strengthening the construction of agricultural technology innovation systems.