Analysis on the Development of Cross-border E-commerce of Agricultural Products in China under the Background of Digital Economy
In the context of economic globalization and digital economy development,cross-border e-commerce of agricultural products has added new momentum to economic development and has become an important force in promoting China's import and export trades.Through in-depth analysis of effects of the digital economy on the development of cross-border e-commerce of agricultural products,it was found that the digital economy played a key role in driving the continuous increase of internet penetration rate,promoting the digital innovation of cold chain logistics and promoting the emergence of new cross-border e-commerce forms.On this basis,the development status of cross-border e-commerce of agricultural products was summarized from the aspects of e-commerce platforms,product categories,export countries,market trade,business modes,practical cases and so on.The problems of high logistics costs,complex and changing international market rules and prominent credit risks in the development were pointed out.It was proposed to explore the development paths of cross-border e-commerce of agricultural products from the aspects of creating a good policy environment,integrating new digital technologies,promoting digital infrastructure construction,strengthening digital economic governance,establishing a credit risk prevention system,focusing on training high-quality talents of cross-border e-commerce professionals,accelerating the construction of digital agricultural products and so on.In the future,it needs to develop new business forms,such as AI e-commerce,social e-commerce,live shopping,'buy now,pay later'and'cross-border e-commerce+online exhibitions+video live streaming',to accelerate the digital transformation of cross-border e-commerce of agricultural products and create broader development space for it.
digital economycross-border e-commercesocial e-commerceagricultural productvegetablenew business formtrade
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