Intervention Strategies for Environmental Protection Behaviors Based on Nudge Theory
In recent years,theories related to behavioral economics have been applied more and more in environmental governance practice and become one of the strategies that promote the effective implementation of environmental policies.From the perspective of behavioral economics,the phenomena of"market failure"and"policy failure"cannot be eliminated,because the government lacks effective incentives to encourage organizations and individuals to actively implement environmental protection behaviors,which affects the effective implementation of environmental policies.Based on the nudge theory of behavioral economics,it is analyzed that the implementation of the nudge strategy by building a low-cost and simple selection framework can make up for the limitations of existing means of governmental regulation.In this way,cognitive limitations of people in environmental policies and environmental protection behaviors and the lack of motivation for implementation of such policies can be effectively avoided.This guides and encourages organizations and individuals to implement environmental protection behaviors,which promotes effective implementation of environmental policies.
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