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省级生态环境政务微信传播影响力分析

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当前我国数字经济转向深化发展新阶段,数字政府建设步入快车道。各地各部门积极运用政务新媒体服务群众,"掌上看"和"指尖办"已成常态。为了解省级生态环境政务微信传播影响情况,通过统计全国31个省级生态环境政务微信一周内信息发布频数、发稿数和内容等情况,经过相关研究,浅析当下影响生态环境政务微信传播影响力的问题,特提出注重内容建设与质量提升、强化与受众互动交流和健全运营与管理机制等建议,进而为提升生态环境系统政务微信传播影响力和生态文明建设营造良好氛围提供一定的参考。
Analysis on Influence of WeChat Communication on Provincial Eco-environmental Government Affairs
As China's digital economy transitions into a new stage of deepened development,the construction of digital government boosts.Local departments actively use new government media services to serve the public,"Palm Window"and"Finger-tip Office"have become the norm.In order to learn the impact of provincial eco-environmental government affairs through WeChat communication,in this paper,release frequency,publications and content about eco-environmental government affairs of 31 provinces in China,released through WeChat within one week were counted.Through related researches,the current influence of WeChat on eco-environmental government affairs was analyzed,suggestions were put forward such as paying attention to the construction of content and the improvement of quality,strengthening the interaction with the audience and perfecting the operation and management mechanism,providing references to promotion of WeChat communication influence on eco-environmental government affairs and a good atmosphere for building ecological civilization.

Ecological environmentgovernment affairs WeChatspread influenceinformation delivery

陈海燕、杨浩、白登

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广安市岳池生态环境局,四川广安 638301

四川省生态环境厅,成都 610000

生态环境 政务微信 传播影响力 信息发布

2024

四川环境
四川省环境保护科学研究院 四川省环境科学学会

四川环境

CSTPCD
影响因子:0.444
ISSN:1001-3644
年,卷(期):2024.43(5)