Who Has the Final Say When Three Generations Travel Together?:In-depth In-terviews with Three-Generations-Lincal Families Based on the Theory of Planned Behavior
Family travel decision-making is the focus of consumer behavior research.This paper conducts in-depth interviews with 20 three-generation-lineal families in China,and constructs a theoretical framework of travel decision-making behavior of three-generation-lineal families based on the theory of planned behav-ior.Results show that:the travel decision-making model of the three-generation-lineal families in China is parent-dominated and most of the couples dominate together.The parent plays the role of initiator,deci-sion maker and purchaser in tourism decision-making.In"old-middle-young"families,grandchildren are the influencers and the grandparents are the users.In the"middle-young-infantile"family,the grandpar-ents are the influencers and the grandchildren are the users.The behavioral attitude,subjective norms,and perceived behavioral control of the three-generation-lineal families jointly influence the family's behavioral intention to make travel decisions,which in turn affects the family's travel decision-making behavior.
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