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我国体育竞赛表演产业互联网化的格局瞻望

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运用文献资料调研、专家访谈及归纳演绎分析方法,对我国体育竞赛表演产业互联网化的现实格局进行研瞻.研究认为,体育竞赛表演产业互联网化是市场主体利用新型网络数字技术服务开发观赏性体育消费新产品、新业务、新模式的产业创新过程,对促进赛事产消总效用与赛事产业竞争力的均衡增长具有积极意义;为应对数字赛事经济发展衍生的共生关系问题,建议政府加强赛事制度设计、运动项目协会创建赛事交易平台、企业扩展赛事连接场景并协同营造数字赛事消费生态.
The Prospect of Internet-enabled Competitive Sports Industry in China
Using the methods of literature review,expert interview and induction&deduction analysis,this article has analyzed the prospect of the internet-enabled competitive sports industry in China.The results indicate that the integration is an incremental industrial innovation process promoted by the new network digital technology and service in order to develop new products,new businesses and new models of ornamental sports consumption,which has a significant impact on boosting the industrial competitiveness and productive consumption of utility.Facing the challenge of the digital competitive sports economy,the government should strengthen the top-level design of the competitive sports,the sports association should build the competitive sports trading platform,the enterprise should expand the connection scene of it and jointly create a good digital competition consumer ecology.

Competitive sports industryInternet basedIndustrial integrationDigital sports events

韩松

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四川大学体育学院,四川成都,610065

体育竞赛表演产业 互联网化 产业融合 数字赛事

2021年度国家社科基金一般项目

21BTY065

2023

四川体育科学
四川省体育科学研究所

四川体育科学

影响因子:0.419
ISSN:1007-6891
年,卷(期):2023.42(6)
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