SWOT Analysis of Martial Arts Culture Dissemination Based on Big Data Background
With the rapid development of economic globalization and Internet big data,the dissemination of Wushu culture has been attracting people's attention.The advent of the era of big data has brought new means and media for the dissemination of Wushu culture,and meanwhile,it has also brought some challenges to the dissemination of Wushu culture.In this paper,literature method,logical analysis method and related theories of communication are used to analyze and study the communication of martial arts culture under the background of big data era with the help of SWOT analysis method.Martial arts culture in the era of big data of its own advantages and disadvantages,as well as the opportunities and challenges facing,points out that in the era of big data,martial arts culture spread to make full use of its advantages,seize opportunities,meet challenges,with the help of big data era characteristics of the news media,with relevant national policy as the guide,actively cultivate and the introduction of talent,establish perfect martial arts culture spread ecological,expand martial arts culture communication dimensions,in order to promote better inheritance and development of wushu culture.
万方数据
维普
