Research on the High-quality Development of Red Sports Tourism in Yimeng Mountain——Based on the Analysis of Resource Base and Social Needs
Using the method of on-the-spot investigation and questionnaire survey,and consulting relevant literature,this paper investigates and analyzes the resource base and social needs for the development of red sports tourism in Yimeng mountains.The results show that the development of red sports tourism in Yimeng mountain area has the advantages of strong profound red culture and market demand.At the same time,it also has the problems of insufficient integration of the two kinds of tourism resources,relatively backward infrastructure,low visibility and brand effect.In view of this,the following countermeasures are proposed:clarify market positioning to meet the diversified needs;strengthen the infrastructure construction of scenic spots to improve tourists'experience;improve policies and regulations to foster a good market environment;vigorously promote red sports tourism to shape well-known brands.
Yimeng mountainRed sports tourismResource baseSocial needsHigh-quality development
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