City Community Sports Public Service Based on KANO Model a Study on Public Demand——Taking Wuhan as an Example
Urban community sports is an important foundation for the development of mass sports in China,and it is also an important part of the national strategy of national fitness and the strategy of sports power.At present,there is a realistic contradiction between supply and demand in urban community sports public service,which largely comes from the identification of the real demand of public basic public service.Based on the basic theory of KANO model and questionnaire survey,this paper analyzes the public demand of urban community sports public service in order to continuously improve the effective supply of urban community sports public service and optimize the allocation of resources.Better meet the needs of people.It is found that of the 33 demand elements in the public demand system of urban community sports public service,11 are charm attribute elements,7 are expectation attribute elements,8 are basic attribute elements,and 7 are non-differential attribute elements.In order to improve the public satisfaction of urban community sports public service,we should give priority to the needs with basic attributes,focus on the needs with expected attributes,and actively enhance the needs with charm attributes.
Urban Community Sports Public ServiceRequirements of the publicKANO model
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