Problems,Targets and Strategies:The logic of Sports Communication in China During the Post-media Era
Objective:to analyze the influence of technology complexity and path diversification on the constitution of sports communication in China in the post of media era,put forward countermeasures and suggestions that are suitable for the situation of sports communication.Methods:using the method of data analysis and case analysis,this paper analyzes and demonstrates the problems of sports communication in the post media era,the opportunities of sports communication,and the sports communication strategies.Results:in the post media era,China's sports communication is facing a late start of research and lack of existing achievements.In the post media era,sports communication in China should pay special attention to the communication effect,at the same time it needs to take full advantage of the traditional media,and make adaptive adjustments in communication strategies and modes.Conclusion:it is suggested that in the post media era,China's sports communication should focus on"Three Balls",focus on the"three-dimensional communication",that is:based on the value of communication,the response to the crisis of communication and the construction of a comprehensive communication system.
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