Research on the Role of City Sports Elements in City Brand Identification and Construction
City sports elements have become an important component of city brand strategy and an important means of city brand marketing.Sorting out the role of city sports elements in city brand identification and construction has important guiding value in promoting city development and improving city image.Therefore,the use of literature The case analysis method studies the practical experience of the development and construction of some cities in the world to promote the identification and construction of city brands through city sports elements,and discusses the role of city sports elements in the identification and construction of city brands.The research believes that the role of city sports elements in city brand identification lies in:integrating into the city brand identification system,condensing and highlighting the personality characteristics of city brands,and building a unique city brand identification system by highlighting the six dimensions of city concept identification,displaying city visual identification,reshaping city behavior identification,reflecting city geographical identification,shaping city cultural identification and building city institutional identification,Improve the city brand identity;The role of city brand construction is to promote the construction and strategic upgrading of city brand from four aspects:upgrading of city brand advocacy,upgrading of brand image,upgrading of brand communication and upgrading of brand experience,so as to highlight the charm of city brand.
City sports elementsCity crand identificationCity brand constructionCity brand marketing
NETL
NSTL
万方数据
