Research on the Marketing Strategy of Jiuding Mountain Taiziling Ski Resort from the Perspective of Service Marketing Theory
This article uses the literature method and field survey method to analyze the current situation and problems of Taiziling ski resort marketing through the perspective of service marketing theory,and proposes marketing strategies:identify market positioning and shape corporate image;focus on core products to enhance skiing experience;strengthen Network marketing to convey the characteristics of the ski resort;organize brand activities to cultivate the ski market;integrate sports and tourism to inject sustained vitality.It is hoped that Taiziling Ski Resort will use limited resources,give full play to its core competitive advantages,so as to lead the high-quality development of Sichuan's ski industry.
Service marketingSkiingIce and snowTourismMarketing strategy
万方数据
维普
