The Practice of Outdoor Camping Logic,Developing Characteristics and Promoting Strategy
Using the literature method,logical analysis method and other research methods,the practical logic,development characteristics and promotion strategies of outdoor camping in China were studied.The study believes that the practical logic of outdoor camping in China lies in:the promotion of relevant industrial policies,the promotion of sports consumption upgrading,and the driving force of the transformation and upgrading of the sports industry.The development is characterized by:the continuous increase in the number of campers,the continuous expansion of the scale of camping,and the diversified development of camping types.At present,there are still practical difficulties such as the lack of special policy system,weak integration of related industries,lagging infrastructure facilities,and weak support for professional talents.Therefore,it is proposed:strengthen the top-level design to provide effective guarantees;Improve the industrial value chain and guide industrial integration;Strengthen"new infrastructure"and promote smart camping;Promotion strategies such as cultivating intellectual capital and improving innovation ability.
Outdoor campingConsumption upgradesSports industry
万方数据
维普
