The Discourse Practice Logic of Chinese Image Communication in the New Era
The new era has put forward new demands for the discourse practice logic of Chinese image communication,which are mainly reflected in five aspects:firstly,the innovation of Chinese image connotations and value demands have put forward new demands on discourse resources exploration;secondly,mediatization has expanded the subjects,forms and space-time boundaries of Chinese image discourse practice,and has put forward new demands on the means and channels of cross-media narration,multi-text cross-validation,and multi-direction interaction;thirdly,intelligentization has brought about new changes in the composition of subjects,content production and communication process,and communication environment for Chinese image discourse practice,and put forward new requirements for accuracy and scenario;fourthly,visualization has reshaped the text production process,visual channel of information transmission and visual effect of information reception for Chinese image discourse practice,and put forward new requirements for experience and sense of immersion;fifthly,risking has led to changes in the subject of communication,production content and communication process for Chinese image discourse practice,requiring Chinese image discourse practice to focus on"narrative rationality"and actively use risk issues for rhetorical invention.
The New EraChinese imagediscourse practicecultural logicrhetorical strategy