The Dilemma and Response of the Universities'Network Discourse Power Crisis Triggered by Emergency Incidents
Emergency incidents have many negative effects of the universities'network discourse power,such as dismembering the authenticity,disintegrating the representativeness of interests,dispelling the value and dissolving the leading power.It causes the communication crisis,credibility crisis,value crisis and leader-ship crisis in universities.The reasons are the interest conflicts in social reform,the shortcomings of network technology,the multi-dimensional attack of network,the effect of network group polarization and the improper response to network public opinion.Colleges and universities can properly cope with the crisis of online dis-course by strengthening crisis warning,seizing the opportunity of online discourse,dealing with unruly behav-iors,consolidating the foundation of online discourse,improving the atmosphere of public opinion,guiding the trend of online discourse,focusing on recovery management,avoiding the rebound of discourse crisis and other measures.
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维普
