首页|数字时代演艺企业商业生态系统治理的变革与框架

数字时代演艺企业商业生态系统治理的变革与框架

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演艺企业商业生态系统分析,是运用商业生态系统理论来研究演艺企业的发展,该分析有利于将演艺产业链的各个环节及其依赖的外部环境看作一个整体来考察。在数字时代,演艺企业商业生态系统中出现了许多新的合作伙伴和利益相关者,推动了原有生态系统的跃迁和升级,同时给其治理带来了新的变革:一是演艺企业形态的变化推动了治理理念的更新,二是系统成员价值共创的追求催生了更加多元的治理主体,三是演艺产业的跨界融合与创新扩大了治理边界,四是数字伦理监管对治理绩效的评估提出了新的要求。根据数字商业生态系统的治理框架分析,应进一步优化演艺企业商业生态系统数字治理的关键步骤,发挥核心演艺企业在平衡系统内部关系中的作用,明确将演艺数字化作为远景目标与行业激励。
Transformation and Framework for Ecosystem Governance of Performing Arts Enterprises in the Digital Era
The performing arts enterprise business ecosystem is an academic perspective that applies business ecosystem theory to study the development of performing arts enterprises.This approach is useful for examining the various links in the performing arts industry chain and the external environment on which they depend as a whole.With the advent of the digital era,numerous new partners and stakeholders emerge in the performing arts enterprise business ecosystem.This facilitates the transformation and upgrade of the original ecosystem and brings about transformation to its governance.Firstly,the changes in performing arts enterprises lead to updated governance concepts.They must adapt to the digital culture industry environment by adopting a digital approach to produce,distribute and promote their works so as to establish a digital business ecosystem for operation and development.Secondly,the pursuit of value co-creation among system members results in more diverse governance subjects.The governance of performing arts platform companies becomes increasingly important due to the integration of digital technology with performing arts resources.Thirdly,cross-boundary fusion and innovation in the performing arts industry expand governance boundaries.They are collaborating with companies in other industries,such as film,television and live streaming.As a result,the scope of governance extend beyond physical space to include cyberspace.Fourthly,digital ethics regulation requires a more thorough evaluation of governance performance,with increased attention to data security,intellectual property rights,and regulatory mechanisms.The digital governance framework for the performing arts enterprise business ecosystem consists of three parts.First of all,it outlines key steps to optimize digital governance,identifying value creation and destruction,ensuring stakeholder buy-in,clarifying roles and responsibilities,and establishing a reputation and trust mechanism.Furthermore,key performing arts enterprises should exert a role in balancing relationships within the system by fully stimulating their social responsibility awareness and actions,accelerating the development of self-regulatory norms and industry standards for digital performing arts,and enhancing the complementary relationships of other stakeholders.Last but not least,the government should make the digitization of the performing arts a visionary goal and a stimulus for the industry,exert a leading role in cooperation with industry associations,strengthen incentives for digital operations,and provide subsidies and incentive funds for large-scale projects to guide the digital transformation of performing arts enterprises.

Performing arts enterprisesPerforming arts digitalizationBusiness ecosystemsDigital governanceGovernance framework

林凡军、宗祖盼

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山东省艺术研究院(济南 250100)

深圳大学文化产业研究院(深圳 518060)

演艺企业 演艺数字化 商业生态系统 数字治理 治理框架

国家社科基金艺术学重大项目国家社科基金艺术学青年项目深圳大学高水平大学三期建设重大专项

21ZD0522CH18724ZDZT08

2024

山东大学学报(哲学社会科学版)
山东大学

山东大学学报(哲学社会科学版)

CSTPCDCSSCICHSSCD北大核心
影响因子:1.151
ISSN:1001-9839
年,卷(期):2024.(2)
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