Research on the Production Mechanism of Museum Cultural Tourism Space under the Perspective of Experience—An Exploratory Analysis Based on Museum Travelogue Texts
As a principal vehicle for the profound integration and superior quality of the cultural and tourism industries,China's museums are proactively reorienting their development concepts,innovating their service models,and expanding the scope of their cultural business models.Previous studies have examined the various methods of implementing a cultural tourism integration strategy in museums and have categorized the emerging phenomena and experiences associated with this process.Nevertheless,there are still some limitations in terms of the clarification of the underlying micro-logic inherent in the iterative process of the museum industry's innovations and services,as well as the embodiment of the public's perspective on the culture and tourism experience.This paper argues that the structural and production mechanisms of venue space can reflect the process mechanisms and intrinsic motivations of museums in reconstructing functional systems and optimizing cultural services under the goal-oriented integration of culture and tourism.Consequently,this paper employs 20 museums in China as research units and gathers museum travelogue texts as qualitative data to examine and analyze the essential components and coupled interactive relationships inherent to museum cultural tourism spaces through exploratory investigation and analysis.Based on Lefebvre's conceptualization of social space,this paper argues that museum space,when viewed through the lenses of cultural and tourism experiences,exhibits structural characteristics and developmental laws analogous to those observed in social,cultural,and tourist spaces.These characteristics are understood to manifest in three structural dimensions:material,spiritual,and social.In accordance with this framework,this study employs a combination of maximum variation sampling and depth sampling for the selection of museum samples.Ultimately,20 venues,including the National Museum of China,are identified as research samples.Subsequently,the travelogue texts pertaining to the selected venues are collated as the subject of qualitative analysis from three online sources:Mafengwo,Ctrip,and Jianshu.These platforms are widely utilized in related research and provide a comprehensive repository of relevant data.The model of the spatial production mechanism of the museum's cultural and tourism space is constructed through exploratory research,employing the methods of word frequency analysis,rooting theory,and correspondent analysis.From the perspective of experience,the museum travel space can be conceptualized as comprising four dimensions:cultural habitat,exhibition space,experience space,and emotional space.The spatial production mechanism,as defined by the four dimensions,can be divided into three segments:cultural habitat projection,venue spatial mutual construction,and individual spatial dialogue.In particular,the original cultural habitat of the venue is represented in other spatial dimensions through the use of imagery condensation,narrative construction,and emotional infusion.The three dimensions of exhibition space,experience space,and emotional space are linked by a symbolic ideogram system,which functions as a spatial generation process.Concurrently,tourists engage in the construction of spatial experiences,thereby enriching the spatial contents and values through the medium of spatial dialogues.The primary motivations for the creation of museum cultural tourism spaces are regional branding,the development of cultural identity,the provision of diverse cultural experiences,and the promotion of aspirational values.
MuseumCultural tourism experienceIntegration of cultural and tourismThe production of spacePowerful cultural country
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