Rural Revitalization:An Interactive Exploration of Industrial and Commercial Capital and Rural Society from an Embedded Perspective
With the in-depth advancement of China's rural revitalization,more and more industrial and commercial capital has par-ticipated in agricultural production,which has played an important role in China's agricultural development and rural construction.However,as an"outsider"embedded in the rural society,industrial and commercial capital will be naturally rejected by the social relations,economic activities,and ideas in the original structure,and moreover,much industrial and commercial capital has more or less ignored the local conditions of the business environment in the actual operation,resulting in a severe dilemma that it is diffi-cult for the capital to be embedded into the rural environment.If the capital can change its identity as an"outsider",internalize it-self to take root in the rural society,it needs to have a benign interaction with the countryside.This interaction is a two-way inter-action with both taking the initiative to make changes to adapt to each other's development,that is,while industrial and commer-cial capital adapts to the rural conditions,rural lifestyles and agricultural production activities are also increasingly of urban fea-tures.Both sides work jointly to promote China's agricultural modernization and new-type urbanization,thus facilitating rural re-vitalization.
rural revitalizationcapital going to the countrysideembeddednessvillage-enterprise interaction
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