环保节能背景下新能源汽车市场营销策略
Marketing Strategy of New Energy Vehicles under the Background of Environmental Protection and Energy Saving
王卉婷1
作者信息
- 1. 江苏省交通技师学院 江苏省镇江市 212028
- 折叠
摘要
为顺应时代发展潮流、推动新能源汽车发展,文章立足环保节能的视角,围绕新能源汽车市场营销展开分析,并提出相应的策略.文章首先简述了我国新能源汽车的发展形势,其次采取SWOT法围绕Q公司发展现状进行分析,最后结合Q公司的市场营销现状从产品、价格、渠道、促销四个层面提出了相应的市场营销策略,以供参考.
Abstract
To conform to the development trend of the times and promote the development of new energy vehicles,this paper analyzes the marketing of new energy vehicles from the perspective of environmental protection and energy saving,and puts forward corresponding strategies.This paper first briefly describes the development situation of new energy vehicles in China,then adopts the SWOT method to analyze the development status of Q company,and finally puts forward the corresponding marketing strategy from the four levels of product,price,channel and promotion based on the marketing status of Q company for reference.
关键词
环保节能/新能源汽车/市场营销Key words
environmental protection and energy saving/new energy vehicles/marketing引用本文复制引用
出版年
2023
NETL
NSTL
维普
万方数据