With the intensification of competition in the automotive market and the diversification of consumer demand,the innovation of automotive marketing strategies has become crucial.The purpose of this paper is to explore the innovative measures of automobile marketing strategy based on customer needs,and the results show that measures such as understanding consumer needs and providing personalized car buying experience,implementing precision marketing using digital technology,establishing continuous customer relationship management,and focusing on emerging markets and new consumer groups can effectively innovate the quality of automobile marketing and improve sales effectiveness and customer satisfaction.This study provides practical guidance for the automotive industry to adapt to a competitive market environment.
NETL
NSTL
万方数据
维普
