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基于OTWB平台的物流服务质量研究

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当今世界,新一轮科技革命和产业变革蓬勃兴起,数字技术快速发展.党的二十大报告提出推动我国数字化进程的战略部署,加快发展数字经济,促进数字经济和实体经济深度融合.本文重点对物流数字化产品OTWB平台及物流服务质量进行研究,对标其他行业,构建汽车物流数字化平台.研究目的在于,通过数字化手段为汽车物流开辟一条提升物流服务质量的管理之路,提升运营效率,精细化管控物流节点信息,提升服务质量,提高客户满意度.
Research on Logistics Service Quality based on OTWB Platform
In today's world,a new round of scientific and technological revolution and industrial transformation is booming,and digital technology is developing rapidly.The report of the 20th National Congress of the Communist Party of China put forward the strategic deployment to promote China's digitalization process,accelerate the development of the digital economy,and promote the deep integration of the digital economy and the real economy.This paper focuses on the research on the OTWB platform of logistics digital products and logistics service quality,and builds a digital platform for automotive logistics against other industries.The purpose of the research is to open up a management road for automotive logistics to improve logistics service quality,improve operational efficiency,refine control logistics node information,improve service quality,and improve customer satisfaction through digital means.

logisticsdigitalizationOTWBlogistics service quality

戴祥祥、董庆峰、梁衍博

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吉利汽车集团 浙江省宁波市 315336

物流 数字化 OTWB 物流服务质量

2023

时代汽车
时代汽车

时代汽车

影响因子:0.014
ISSN:1672-9668
年,卷(期):2023.(24)
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