基于"岗课赛证"模式下的汽车新媒体营销课程改革创新实践
Reform and Innovation Practice of Automotive New Media Marketing Course under the Mode of"Post Course Competition Certificate"
张侠1
作者信息
- 1. 安徽职业技术学院汽车工程学院 安徽省合肥市 230011
- 折叠
摘要
汽车新媒体营销课程是汽车技术服务与营销专业核心课程,致力于培养学生汽车营销策划与新媒体营销的能力.为适应新时代下市场对汽车新媒体人才的需求,基于"岗课赛证",重构课程体系,以模块-任务式进行教学,引入企业真实项目,通过学院比亚迪产业学院,实现校内教师与企业导师"双师"教学,深化校企合作,校企协同育人.创新课程设计,探究技能链融思政链的"双链育人"模式,实现知识、技能、素质三位一体的育人目标.
Abstract
The automotive new media marketing course is the core course of automotive technical service and marketing,which is committed to cultivating students'ability of automotive marketing planning and new media marketing.In order to meet the market demand for automotive new media talents in the new era,based on the"post course certificate",the curriculum system is reconstructed,the teaching is carried out in a module-task style,the real projects of enterprises are introduced,and the"double teacher"teaching of teachers and enterprise tutors in the school is realized through the BYD Industry College of the college,so as to deepen school-enterprise cooperation and school-enterprise collaborative education,and innovate curriculum design,explore the"dual-chain education"model of skill chain and ideological and political chain,and achieve the goal of educating people with knowledge,skills and quality.
关键词
岗课赛证/新媒体营销/课程改革/双链育人Key words
Post course certificate/New media marketing/Curriculum reform/Dual-chain education引用本文复制引用
基金项目
2022年度安徽省职业与成人教育学会教研项目(Azcj2022164)
2022年度安徽职业技术学院院级质量工程项目(2022yjjxyj09)
出版年
2024
NETL
NSTL
万方数据