关于《汽车顾问式销售》课程教学改革与实施
On the Teaching Reform and Implementation of the Course"Auto Consultant Sales"
颜竞峰 1周瑞丽 1郑洁琦1
作者信息
- 1. 台州职业技术学院 浙江省台州市 318000
- 折叠
摘要
《汽车顾问式销售》作为汽车技术营销与服务专业的一门专业核心课程,旨在培养学生综合运用汽车销售技巧、汽车礼仪、汽车专业知识,给客户提供顾问式销售服务、完成产品销售及相关服务的职业能力和相关职业素养.根据课程的特点,在学、思、议、练、用等各环节采用情境模拟,岗位实作的方法,将销售顾问诚信交易、热情服务、客户中心的职业素养和职业精神培养贯穿于教学活动中.
Abstract
As a professional core course of automotive technology marketing and service,"Automobile Consultant Sales"aims to cultivate students'professional ability and related professional quality to provide customers with consultative sales services,complete product sales and related services.According to the characteristics of the course,the method of situational simulation and post practice is adopted in each link of learning,thinking,discussion,practice and application,and the professionalism and professionalism of sales consultants are cultivated throughout the teaching activities.
关键词
顾问式销售服务/情景模拟/岗位实作Key words
Consultative sales service/Scenario simulation/Job implementation引用本文复制引用
基金项目
台州职业技术学院"四类优质"新技术课程群和校级专业教学资源库建设项目(2021)(SL202206)
出版年
2024
NETL
NSTL
万方数据