我国自主品牌汽车的国际化营销战略研究
Research on the International Marketing Strategy of China's Own Brand Automobiles
郭琼琳1
作者信息
- 1. 晋中职业技术学院 山西省晋中市 030600
- 折叠
摘要
随着经济全球化的发展,我国汽车行业在国际化竞争中面临着新的挑战和机遇,我国自主品牌汽车要想在激烈的国际竞争中占有一席之地,就必须努力实现国际化营销战略.文章分析了我国自主品牌汽车国际化营销战略动因,并从品牌策略、产品策略、定价策略、分销策略、促销策略和服务策略六个方面提出了自主品牌汽车在国际化营销中的解决对策,从而提高我国自主品牌汽车的国际竞争力.
Abstract
With the development of economic globalization,China's automobile industry is facing new challenges and opportunities in international competition,and China's own brand cars must strive to achieve international marketing strategy if they want to occupy a place in the fierce international competition.This paper analyzes the motivation of the international marketing strategy of China's own brand automobiles,and puts forward the solutions of independent brand automobiles in the international marketing from six aspects:brand strategy,product strategy,pricing strategy,distribution strategy,promotion strategy and service strategy,so as to improve the international competitiveness of China's own brand automobiles.
关键词
自主品牌/汽车/国际化/营销战略Key words
Own brand/Automobile/Internationalization/Marketing strategy引用本文复制引用
出版年
2024
NETL
NSTL
万方数据