In recent years,China's economy and society have entered a period of transformation and development,and automobile companies are facing severe challenges.Corporate marketing activities are the foundation of any industry's development.Under the new situation,consumer behavior has a more significant impact on China's automobile sales and the development of the overall automobile industry.Looking at China's automobile sales strategy today,there are still some areas to be improved and explored,especially ignoring the important impact of consumer behavior on sales.From the perspective of consumers,this paper first explains the main types and influencing factors of China's automobile consumer behavior,expounds the shortcomings of China's automobile sales strategy,and puts forward relevant suggestions for automobile sales strategy to help the overall development of China's automobile industry.
关键词
基于消费者行为/汽车销售/策略研究
Key words
Consumer based Behavior/Car Sales/Strategy Research
维普
万方数据