推广政策对南昌市新能源汽车购买意愿的影响研究
Study on the Influence of Promotion Policy on the Purchase Intention of New Energy Vehicles in Nanchang City
贺银娟1
作者信息
- 1. 江西科技学院 江西 南昌 330098
- 折叠
摘要
选取南昌市新能源汽车政策激励效应视角,基于S-O-R模型研究政策对消费者购买新能源汽车意愿的影响,探讨了推广政策如何通过消费者感知价值和感知情感影响消费者的购买意愿,并依据调研结果提出建议.
Abstract
This study investigates the influencing factors and mechanisms of consumers'willingness to purchase new energy vehicles in Nanchang City,focusing on the incentive effect of new energy vehicle policies and utilizing the S-O-R model.It systematically explores how promotional policies impact consumers'purchase intentions through their perceived value and emotions,employing theoretical analysis,questionnaire surveys,and empirical tests.The research findings lead to proposed recommendations.
关键词
推广政策/新能源汽车/消费行为/购买意愿Key words
Promotional Policies/New Energy Vehicles/Consumer Behavior/Purchase Intention引用本文复制引用
出版年
2024
NETL
NSTL
万方数据