The core objective of this paper is to study and understand the communication capabilities of international automotive brands and their influence.By analyzing Mercedes-Benz,this article explores the evolution of its brand history,brand awareness and brand effect,and compare its branding strategies in different markets.This article will also delve into how domestic companies can refer to Mercedes-Benz's successful practices to increase their visibility in the global market and provide a valuable reference for the automotive industry's brand promotion strategy.
维普
万方数据