摘要
文章研究了新闻传播对汽车市场消费者行为模式的影响.基于议程设置、理性行为理论、计划行为理论和整合营销传播等理论,文章分析了新闻传播如何改变消费者信息获取、购车决策、理性购车意识、新能源汽车接受度及维权意识.研究表明,新闻传播显著影响汽车市场消费者行为,为行业参与者提供了市场趋势的洞察,对制定营销策略和应对市场变化具有重要指导意义.
Abstract
This paper studies the impact of news communication on consumer behavior patterns in the automotive market.Based on the theories of agenda setting,rational behavior theory,planning behavior theory and integrated marketing communication,this paper analyzes how news communication can change consumers'information acquisition,car purchase decision-making,rational car purchase awareness,new energy vehicle acceptance and rights protection awareness.The research shows that news communication has a significant impact on consumer behavior in the automotive market,providing industry participants with insight into market trends,which is of great guiding significance for formulating marketing strategies and responding to market changes.
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