With the rise of new media sales such as Douyin and Kuaishou,more and more new media are applied to major sales industries,and automobile sales,as a physical store sales industry,has also actively expanded new media sales channels such as Douyin live sales,Xiaohongshu marketing,and Weibo product promotion.As a vocational college that cultivates employment after graduation,it should also keep up with the needs of enterprises when cultivating the vocational ability of automobile marketing students,and increase the training of new media sales ability on the basis of traditional consultant sales.Therefore,this paper is based on the national curriculum standard for the integration of engineering and learning for the training of skilled personnel in automobile marketing,combined with the current situation of automobile new media sales,and analyzes how to develop and design integrated work pages in the practice of automobile new media sales,so as to lay a certain foundation for vocational colleges to train automobile marketing students.
关键词
汽车新媒体/销售/工学一体化/工作页
Key words
Automotive New Media/Sales/Integration of Engineering and Learning/Work Page
维普
万方数据