Sock competition has become the main theme of passenger vehicle market,where trade-in and additional purchase contributes major increments.Due to different geographical environment,infrastructure conditions,and site selection of OEMs,users in different regions shows heterogeneity in choosing technology routes in their trade-in and additional purchase.The paper aims to investigate the preference of users of different regions in terms of technology routes,summarize regional opportunities of different technology routes,and provide reference for OEM products deployment and formulation of promotion policies.
关键词
乘用车增换购市场/技术路线
Key words
Passenger Vehicle Additional-purchase and Trade-in Market/Technology Routes