Research on the Reform of Course Evaluation to Improve the Quality of Training of Automobile Marketing Talents——Taking the Course"Guangqi Honda Automobile Sales Technology"as An Example
Research on the Reform of Course Evaluation to Improve the Quality of Training of Automobile Marketing Talents——Taking the Course"Guangqi Honda Automobile Sales Technology"as An Example
The digital transformation of the automotive industry puts forward new professional ability requirements for automotive marketing talents.This paper deeply analyzes the characteristics of the demand for automotive marketing talents in the new era,and analyzes the connotation and requirements of the course evaluation reform.on this basis,this paper takes the core course of automobile marketing"Guangqi Honda Automobile Sales Technology"as an example,based on the new requirements for talent ability under the new mode of work in the field of new energy vehicle marketing career,explores the reform method of course evaluation,proposes school-enterprise co-construction courses,and pays attention to the improvement of information literacy.Reform strategies such as differentiated evaluation standards are designed to promote the improvement of teachers'teaching quality and student training effect,and provide a new idea for promoting the reform of professional courses in higher vocational colleges.
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