Practice Exploration and Teaching Mode Innovation of Automobile Live Marketing——Research based on Online and Offline Survey of Multiple Stores of ZEEKR Motor
This study explores the practical exploration and teaching mode innovation of automobile live marketing,focusing on the online and offline research conducted on multiple stores of ZEEKR Motor.By investigating the current status of live marketing in the ZEEKR automobile market and analyzing consumer behavior,the study found that live marketing not only enhances brand exposure and optimizes consumer experience but also strengthens consumers'purchase intention.This article provides a detailed analysis of ZEEKR Motor's live streaming cases,including the planning,implementation process,and effect evaluation of its live content.The research also delves into the application of live marketing in education,proposing an innovative teaching mode based on practical experience to help students better understand and master the skills and methods of automobile live marketing.Finally,this article summarizes that this research not only offers theoretical support and practical guidance for live marketing in the automobile industry but also serves as a reference for relevant educational institutions in teaching mode innovation.
Automobile Live MarketingZEEKR MotorMultiple StoresOnline and OfflineResearchTeaching Mode Innovation
NETL
NSTL
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