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新职教理念视域下《汽车营销实训》课程思政构建与实践

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新职教理念与课程思政都致力于促进学生综合素质的发展,强调立德树人的教育目标,因此,在新职教理念下开展课程思政教育是职业教育课程改革的发展趋势.文中基于新职教理念与课程思政的关系,以职业院校汽车营销专业核心课程《汽车营销实训》为例,剖析实训课课程思政教学存在的问题,分析该课程的思政素养并提出了构建课程思政体系的思路,并以典型任务《六方位绕车介绍》为例开展课程思政教学实践,落实职业教育立德树人的根本任务.
The Ideological and Political Construction and Practice of the Course"Automobile Marketing Training"from the Perspective of the New Vocational Education Concept
Both the new vocational education concept and curriculum ideology and politics are committed to promoting the development of students'comprehensive quality,emphasizing the educational goal of cultivating people with virtue,so it is the development trend of vocational education curriculum reform to carry out curriculum ideological and political education under the new vocational education concept.Based on the relationship between the concept of new vocational education and the ideological and political education of the course,this paper takes the core course of automobile marketing in vocational colleges"Automobile Marketing Training"as an example,analyzes the problems existing in the ideological and political teaching of the training course,analyzes the ideological and political literacy of the course,and puts forward the idea of constructing the ideological and political system of the course.

Vocational EducationNew Vocational Education ConceptCurriculum Ideology and Politics"Automobile Marketing Training"courseTeaching Practice

容华苹、曾祥坤、吴丽丽、黄成、苏群、徐伟

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广东技术师范大学 广东 广州 510665

广东省岭南工商第一技师学院 广东 广州 510800

河源理工学校 广东 河源 517002

职业教育 新职教理念 课程思政 《汽车营销实训》课程 教学实践

2025

时代汽车
时代汽车

时代汽车

影响因子:0.014
ISSN:1672-9668
年,卷(期):2025.(1)