汽车售后服务质量的管理与改进策略研究
Research on Management and Improvement Strategies for Automobile After-sales Service Quality
杜翔1
作者信息
- 1. 通用汽车(中国)投资有限公司 上海 200080
- 折叠
摘要
随着社会水平的发展,我国汽车产业愈发壮大,汽车售后服务的品质日益成为广大消费者购车决策中的重要考量因素之一.而借助先进的信息技术手段,能够有效增进售后服务的质量,并推动售后服务模式的创新性发展.文章聚焦于大数据在汽车售后服务领域的应用分析,旨在从大数据技术的价值视角出发,深入剖析当前汽车售后服务中存在的种种问题.在此基础上,文章探讨并提出针对售后问题的解决方案,同时研究并阐述能够有效提升售后服务质量的策略措施.期望文章的研究成果能为汽车售后服务质量的管理与优化策略的制定带来一定的参考与借鉴.
Abstract
With the development of society,the automobile industry in China has become increasingly robust.The quality of automobile after-sales service has increasingly become one of the important factors considered by consumers in making car purchase decisions.Leveraging advanced information technology can effectively enhance the quality of after-sales service and promote innovative development of after-sales service modes.This paper focuses on the application analysis of big data in the field of automobile after-sales service,aiming to deeply analyze various problems existing in current automobile after-sales service from the perspective of the value of big data technology.On this basis,this paper explores and proposes solutions to after-sales problems,and studies and elaborates on strategic measures that can effectively improve the quality of after-sales service.It is hoped that the research results of this paper can provide certain reference for the management of automobile after-sales service quality and the formulation of optimization strategies.
关键词
汽车/售后服务/大数据分析Key words
Automobile/After-sales Service/Big Data Analysis引用本文复制引用
出版年
2025
NETL
NSTL
万方数据