Research on the Teaching Reform of Secondary Vocational Automobile Marketing under the Background of Informatization
The current automobile marketing teaching has problems such as single teaching methods,outdated teaching content,and a disconnect between traditional training venues and reality,which makes it difficult to meet the market's demand for high-quality marketing talents.The background of informatization provides a rich variety of teaching content,diverse teaching activities,and vivid teaching courseware for automotive marketing education.To this end,the necessity and effective methods of teaching reform in vocational automobile marketing under the background of informatization were explored,and effective methods of teaching reform were proposed,including using new media software to stimulate students'interest in learning,integrating real scenarios and situational teaching methods,constructing an information-based teacher training platform,and enriching teaching modules through FABE marketing methods.These measures will help promote the innovation and development of vocational school automotive marketing teaching models,and improve the quality of automotive marketing talent cultivation.
InformatizationAutomobile MarketingTeaching ReformSecondary Vocational College
NETL
NSTL
万方数据
