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智能传播时代主流价值观传播的具身性路径

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从摩崖石刻、结绳记事、飞鸽传书再到现在的人机互动,传播已经历了漫长而复杂的旅行,因而主流价值观的传播模式也随之发生改变.在智能时代,信息传播模式从"离身传播"转向"具身传播","具身"成为解读智能传播中人机关系的新视角,人、技术、环境成为主流价值观传播模式的核心要素.在此基础上,可以探索智能传播时代主流价值观传播的创新路径.以身为媒,重新定位主流价值观传播中的参与主体及具身实践,人机交互界面实现具身化,激活受者的沉浸式认知神经系统,形成沉浸式认知方式;以场共鸣,建构基于"共在"的主流价值观认同情境,以知觉场共在形成全民共情,建立主流价值观认同基点,以时空共在形成"永久在场",拓展主流价值观认同场景;以善促行,探索建设性理念下的主流价值观传播路径,从体验性、交往性、实践性三个维度诠释主流价值观所折射的真实世界.
Embodied Pathways of Mainstream Values Communication in the Era of Intelligent Communication
From ancient cliff inscriptions,knotting records,and pigeon post to the present human-computer interaction,the transmission of information has undergone a long and complex journey,shaping the dissemination mode of mainstream values.In the era of intelligence,there has been a shift of the information dissemination mode from disembodied to embodied,which has become a new perspective in interpreting the human-computer relationship in intelligent communication.Human,technology and environment are the three core elements of the framework for the dissemination of mainstream values,forming an innovative path for the dissemination.Repositioning the participants and embodied practices in the dissemination of mainstream values by using oneself as a medium,the interface of human-machine interaction achieves embodiment,activating the immersive cognitive neural system of the recipient and forming an immersive cognitive mode.Constructing an identity mechanism for mainstream values based on"co-presence"through the resonance in the field,where perceptual field co-presence forms a nationwide empathy,establishing the cornerstone of mainstream value identity.Temporal and spatial co-presence creates a sense of"perpetual presence",expanding the scenes of mainstream value identity.Furthermore,actions can be promoted to explore the communication paths of mainstream values under constructive concepts,and to interpret the real world reflected by mainstream values from the dimensions of experience,sociality and practicality.

intelligent communicationmainstream valuesembodied communicationhuman-computer interaction

殷乐、高慧敏

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中国社会科学院大学新闻传播学院,北京,102488

中国社会科学院新闻与传播研究所,北京,100021

北京邮电大学数字媒体与设计艺术学院,北京,102206

智能传播 主流价值观 具身传播 人机交互

国家社科基金重点项目

23AXW005

2024

山东师范大学学报(社会科学版)
山东师范大学

山东师范大学学报(社会科学版)

CSSCICHSSCD北大核心
影响因子:0.59
ISSN:1001-5973
年,卷(期):2024.69(3)