"Non-things"Tapestry:Cultural Coding and Digital Ecological Impact of Generative AI
With the advent of the digital intelligence era,information defines people's living world,and digital order(non-things)is replacing the earth(things)order.Generative AI(GAI)becomes an encoder that transcends the tool relationships and occupies a dominant ecological niche in the digital cultural landscape,and"non-things"become new coding materials.As a new type of cultural text,the cultural coding of GAI is a continuously recursive"N-level coding",and imitation,emergence and creation are its key logics.Political,capital,and cultural factors contribute to GAI exhibiting more pronounced"social shaping",and the new digital tapestry woven by GAI promotes the prosperity of cultural creation,the mutual embedding of cultural circles,and the democracy of cultural production.However,this surge has also brought about challenges in science,ethics,aesthetics,and cultural security,and has a significant impact on the reconstruction of the digital cultural ecology.Facing the"hyperculture"phenomenon brought about by GAI coding,a media ecological management perspective needs to be involved in order to better guide and adapt the digital cultural ecology.
generative AInon-thingscultural codingdigital cultural ecologymedia ecological management
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