Paradigm Building and Value Orientation of Mediatization and Mediation in the AIGC Era
The continuous development and iteration of artificial intelligence,coupled with the sudden emergence of technology,have accelerated the disembedding of social time and the transformation of spatial structures,which in turn has prompted the academic community to reevaluate the relationship among media,society,and culture,thereby extending the vitality of media theories.The theoretical concepts of mediatization and mediation,along with their localized dialogue and practice,have become a unique research field and perspective,bridging the divide between technology and socio-cultural debates,and enabling researchers to find a new intermediary logic in binary oppositions.This study applies a novel paradigm building framework to compare the theoretical paradigms and research orientations of mediatization and mediation from the perspectives of paradigm repair,building,and reconsideration.The study positions theoretical paradigms in the context of historical evolution and contemporary social and media practices.It analyzes the repair and evolvement of theoretical paradigms in the spatiotemporal domain of generative intelligent and new media,broadens the latitude and longitude of paradigms,and explores the reflection of the development of current theories on human development and in practice-in-the-world,in the context of multiple social actor frameworks that humans act as both"actors"and"interactors",and media technologies are perceived as or have become social actors,thus deriving insights into the new interactions between human beings and intelligent media technologies.
mediatization and mediationparadigm buildinggenerative artificial intelligencefoldstechnology and social practice
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