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北京市郊区乡村民宿的供给特点及优化建议

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随着人们生活质量的提高,城市越来越多的居民到乡村旅游。北京市郊区旅游广受关注,乡村民宿也发展很快。本文分析北京市郊区880家乡村民宿的供给特点:乡村民宿主要分布在山区,有较高比例的外部投资,客源多来自北京市城区,乡村民宿供给受资源、环境和文化驱动;乡村民宿供给缺乏必要约束,民宿产品呈现明显的雷同化,未充分体现京郊乡村文化特色。建议北京市乡村民宿供给应制定符合北京市郊区实际的民宿发展规划,重视年轻化的民宿消费群体,鼓励本地居民积极参与投资,打造特大城市乡村民宿供给模式。
Supply characteristics and optimization suggestions of rural homestay in suburbs of Beijing City
With the improvement of people's quality of life,more and more urban residents are traveling to rural areas.Tourism in the suburbs of Beijing City has received widespread attention,and rural homestay is also developing rapidly.This paper analyses the supply characteristics of 880 homestays in the suburbs of Beijing City:rural homestays are mainly distributed in mountainous areas,with a high proportion of external investment.Most of the tourists come from downtown Beijing City.The supply of rural homestays is driven by resources,environment and culture.In the process of development,the supply of rural homestay lacks necessary constraints,and the homestay products show obvious similarities,which do not fully reflect the rural cultural characteristics of Beijing suburbs.It is suggested that the development of rural in Beijing City should formulate a rural homestay supply plan that conforms to the actual situation in the suburbs of Beijing City,pay attention to young consumer groups,encourage local residents to actively participate in investment,and create a rural homestay supply model in mega cities.

Beijing Cityrural homestaymanagementstrategy

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首都师范大学旅游规划与设计研究所,资源环境与旅游学院,北京 100048

北京市 乡村民宿 经营 策略

北京市优秀人才培养项目

20071E0501600216

2024

首都师范大学学报(自然科学版)
首都师范大学

首都师范大学学报(自然科学版)

CSTPCD
影响因子:0.537
ISSN:1004-9398
年,卷(期):2024.45(5)