大数据视域下农产品市场营销及物流一体化模式研究
Research on the Integrated Model of Agricultural Product Marketing and Logistics from the Perspective of Big Data
王文萍1
作者信息
- 1. 集美大学 工商管理学院,福建 厦门 361021
- 折叠
摘要
大数据在农产品市场营销及物流一体化模式中,发挥着重要的作用.可以帮助农业产业更有效地满足市场需求、提高运营效率,并实现可持续发展.相关从业人员结合本研究深入分析产品市场营销及物流行业存在的问题,并基于市场营销与物流管理之间的内在联系,详细叙述创建农产品市场营销及物流一体化模式的具体内容,以期提高农产品营销及物流效率,为扩大农产品销量提供技术支持.
Abstract
Big data plays an important role in the integrated marketing and logistics model of agricultural products.It can help the agricultural industry more effectively meet market demand,improve operational efficiency,and achieve sustainable development.In this study,relevant practitioners conducted an in-depth analysis of the problems in product marketing and logistics industry,and based on the internal connection between marketing and logistics management,elaborated on the specific content of creating an integrated model of agricultural product marketing and logistics,in order to improve the efficiency of agricultural product marketing and logistics,and provide technical support for expanding agricultural product sales.
关键词
大数据/农产品/市场营销及物流一体化Key words
big data/agricultural products/integration of marketing and logistics引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据