基于抖音平台的乡村旅游类短视频创意传播研究
Research on Creative Communication of Rural Tourism Short Video Based on Tiktok Platform
刘军1
作者信息
- 1. 阜阳师范大学文学院,安徽 阜阳 236037
- 折叠
摘要
随着社交媒体的快速发展,短视频平台成为时下最流行的内容传播方式之一.乡村旅游作为一种独特的旅游形式,拥有丰富的文化、风景和民俗资源.在乡村旅游各类推广方式中,抖音平台的短视频创意传播具有广阔的前景和潜力.通过对抖音平台乡村旅游类短视频创意传播进行深入探讨,以推动乡村旅游产业融合发展,促进地方经济繁荣,并为乡村振兴贡献研究价值与实践意义.
Abstract
With the rapid development of social media,short video platforms have become one of the most popular methods of content dissemination nowadays.Rural tourism,as a unique form of tourism,has rich cultural,scenic,and folk resources.Among all kinds of promotion methods of rural tourism,the short video creative communication of Tiktok platform has broad prospects and potential.Through in-depth discussion on the creative communication of rural tourism short videos on the Tiktok platform,we can promote the integrated development of rural tourism industry,promote local economic prosperity,and contribute research value and practical significance to rural revitalization.
关键词
短视频/抖音/创意传播/乡村旅游Key words
short video/Tiktok/creative communication/rural tourism引用本文复制引用
基金项目
2023年度安徽省科研编制计划项目(2023AH050368)
阜阳师范大学校级本科教学工程项目(2021JYXM0033)
出版年
2024
NETL
NSTL
维普
万方数据