首页|基于抖音平台的乡村旅游类短视频创意传播研究

基于抖音平台的乡村旅游类短视频创意传播研究

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随着社交媒体的快速发展,短视频平台成为时下最流行的内容传播方式之一.乡村旅游作为一种独特的旅游形式,拥有丰富的文化、风景和民俗资源.在乡村旅游各类推广方式中,抖音平台的短视频创意传播具有广阔的前景和潜力.通过对抖音平台乡村旅游类短视频创意传播进行深入探讨,以推动乡村旅游产业融合发展,促进地方经济繁荣,并为乡村振兴贡献研究价值与实践意义.
Research on Creative Communication of Rural Tourism Short Video Based on Tiktok Platform
With the rapid development of social media,short video platforms have become one of the most popular methods of content dissemination nowadays.Rural tourism,as a unique form of tourism,has rich cultural,scenic,and folk resources.Among all kinds of promotion methods of rural tourism,the short video creative communication of Tiktok platform has broad prospects and potential.Through in-depth discussion on the creative communication of rural tourism short videos on the Tiktok platform,we can promote the integrated development of rural tourism industry,promote local economic prosperity,and contribute research value and practical significance to rural revitalization.

short videoTiktokcreative communicationrural tourism

刘军

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阜阳师范大学文学院,安徽 阜阳 236037

短视频 抖音 创意传播 乡村旅游

2023年度安徽省科研编制计划项目阜阳师范大学校级本科教学工程项目

2023AH0503682021JYXM0033

2024

山东农业工程学院学报
山东省农业管理干部学院

山东农业工程学院学报

影响因子:0.245
ISSN:1008-7540
年,卷(期):2024.41(1)
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