Research on Innovative Strategies for the Dissemination of Intangible Cultural Heritage from the Perspective of Rural Revitalization
In rural revitalization,industrial development and rural civilization construction are very important.Intangible cultural heritage,as an important cultural heritage that inherits the connotation of traditional rural folk culture and has long been rooted in rural land,is closely related to the lives of farmers.It has a very broad audience base and natural affinity.Combining the dissemination of intangible cultural heritage and rural industries with the construction of rural civilization can become an important driving force for promoting rural revitalization.At the same time,strengthening the protection and utilization of intangible cultural heritage resources can also encourage them to fully utilize their important economic,cultural,and historical values,and on the basis of enriching the lives of villagers,drive the development of rural economy and better achieve rural revitalization.In this regard,an attempt was made to take rural revitalization as the starting point to analyze the current bottlenecks in the dissemination of intangible cultural heritage.It was found that there are problems such as insufficient dissemination efficiency,single dissemination methods,and low industrialization level.Therefore,innovative communication strategies such as strengthening the upgrading of intangible cultural heritage industry and focusing on the application of new media channels were proposed to effectively protect and inherit intangible cultural heritage while enhancing local cultural soft power.
dissemination of intangible cultural heritagerural revitalization communication efficiencyindustrialization
万方数据
维普
