Research on Rural Cultural and Creative Product Design and Cultural Communication Paths from the Perspective of Cultural Identity
Strengthening the design of rural cultural and creative products has clear practical significance in promoting the spiritual characteristics and cultural ideas of local culture,promoting rural economic development,and implementing rural revitalization strategies;And rural cultural and creative products have multidimensional application values such as economic value,aesthetic value,emotional value,etc.From the perspective of cultural identity,analyzing the cultural dissemination mechanism of cultural and creative products,exploring rural cultural and creative product design ideas that focus on"integrating brand stories","exploring local culture",and"innovating cultural elements"can provide necessary support for us to more effectively and comprehensively promote the dissemination of local culture and promote the strategy of rural cultural revitalization.
cultural identityrural areascultural and creative product designcultural dissemination
万方数据
维普
